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Social Marketing Campaigns

Social marketing is a planned process that utilizes marketing techniques to generate discussion, promote information and influence attitudinal and behavioural change.

The Government of Newfoundland and Labrador is committed to implementing expanded provincial, multi-media public awareness and attitudinal change campaigns focusing on identified populations of the Violence Prevention Initiative.

To date, the Violence Prevention Initiative has implemented four social marketing campaigns:

Youth Violence (www.outrageNL.ca Opens in new window)

In 2006, the Women’s Policy Office led the development of the prevention of Youth Violence Campaign titled outrageNL. Click on the links below to view television advertisements associated with the campaign.

TV Spots

Posters

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Violence Against Older Persons

In 2008, the Department of Health and Community Services, a Violence Prevention Initiative government partner, led the development of the Violence against Older Persons Campaign. Click on the links below to view the brochure and posters and hear the radio advertisements associated with this campaign.

Posters

Brochure

Radio Advertisements

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Child Abuse Reporting PDF (333.8 KB)

The Department of Child, Youth and Family Services (formerly a division of the Department of Health and Community Services) is a Violence Prevention Initiative government partner, and led the development of the Reporting Child Abuse Campaign. Click on the links below to view the brochures and print ads and hear the radio advertisements associated with the campaign.

Brochure

Print Ads

Radio Ad

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Respect Women (www.respectwomen.ca Opens in new window)

In 2009, the Women’s Policy Office led the development of the Respect Women Campaign. Click on the links below to view the print ads and television ad associated with the campaign.

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