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Agri-Food Awareness
is defined as a process to increase the public's understanding
and appreciation of the agri-food sector from farm gate to consumer.
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The Agri-Food Awareness Program is a federal/provincial initiative
designed to revitalize the image of the agri-food sector amongst Canadians.
It main objective is to identify and promote:
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The economic contribution of the industry.
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Food quality and safety.
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Environmental Sustainability.
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The quality of life and the standard of living enjoyed by
rural and urban Canadians.
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Innovation and Technology in the agri-food sector.
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For more information contact your local Agricultural Office or:
Market Development Officer
Agrifoods
Production and Marketing Division
Provincial Agriculture Building
Box 2006, Herald Towers
A2H 6J8
Tel: (709) 637-2564
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