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Multimedia

To complement the four Action Plans, Government will build on the success of the provincial tourism campaign by launching a multimedia campaign focused on:

• Retaining current residents by highlighting the benefits of living, working, learning, raising a family and doing business here; and,
• Encouraging individuals currently living elsewhere to choose Newfoundland and Labrador as their home of choice.

This approach will raise the profile of Newfoundland and Labrador as a place to call home. This multimedia campaign will build on the success of the provincial tourism campaign and respond to feedback and input Government heard during public consultations, of a greater need to market Newfoundland and Labrador as a desirable place to live.