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About the Strategy

Live Here • Work Here • Belong Here is the Government of Newfoundland and Labrador's ten-year strategy to support individuals who choose the province as their home and workplace of choice.

Live Here • Work Here • Belong Here is the Government of Newfoundland and Labrador's roadmap for investments in the people and workforce of the province to support family-friendly communities, encourage economic and community development, and grow the population through immigration and in-migration.

Live Here • Work Here • Belong Here is a call for partnership between the Government of Newfoundland and Labrador and all stakeholders in the province to work together in the spirit of cooperation to respond to the province's demographic situation.

In support of the Population Growth Strategy, the Government of Newfoundland and Labrador is releasing four five-year action plans focused on the workforce, families, communities and immigration.

In 2020, the Government of Newfoundland and Labrador will release a second series of five-year action plans to outline additional steps to support population growth.


Newfoundland and Labrador has a vibrant labour market, a skilled and educated population, and is family-friendly and inclusive.


"By 2025, the Government of Newfoundland and Labrador will create an environment conducive to population stability and growth by introducing supports for workforce development, families, communities, and immigration."

Guiding Principles

  • Partnership - Collaboration and engagement with partners to pursue efforts to foster communities that are homes of choice for current residents and newcomers.
  • Choice - Personal choice to live in a place that allows individuals to pursue the lifestyle they seek out for themselves and their loved ones.
  • Inclusion - Support for the inclusion and equity of all persons is integral to the Strategy.
  • Accountability - Regular reporting will ensure excellence in accountability to the public.
  • Diversity - Gender, cultural, and other forms of diversity are essential to Newfoundland and Labrador's social, cultural, and economic growth, and represent a fundamental principle of the Strategy.
  1. Inform • People of the lifestyle, cultural, economic and employment opportunities available in Newfoundland and Labrador.
  2. Attract • Newfoundlanders and Labradorians to remain in the province and newcomers from elsewhere in Canada and around the world to move to Newfoundland and Labrador.
  3. Develop • Partnerships, public supports, services, and initiatives to enhance incentives that make living, working, and raising a family in Newfoundland and Labrador attractive.
  4. Create • Opportunities for people, families and communities throughout Newfoundland and Labrador to thrive and pursue personal, professional, and collective ambitions.
  5. Respond • To current demographic, community, and labour market realities by designing flexible programming that ensures a continued emphasis on population and economic growth.

The Population Growth Strategy documents are available as files which can be individually downloaded (The Strategy Framework and the Workforce Development, Families, Communities, and Immigration), or in the detailed Implementation Framework, which is intended to provide additional information on each policy action and action plan.


If you are experiencing difficulties accessing sections of our website, please e-mail us at populationgrowth@gov.nl.ca

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