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The Town of Clarenville, located within the
Clarenville-Bonavsita Rural Secretariat region, has recently
completed an exercise to develop a blueprint for its economic
future. This work was completed in partnership with several key
stakeholders including the Clarenville and Area Chamber of
Commerce, ACOA, Department of Innovation, Trade & Rural
Development, Association of Canadian Entrepreneurs and the
Discovery Regional Development Board.
The development of this strategic plan for economic
development involved primary and secondary research.
Participants in key informant interviews and surveys
acknowledged that the town is important as a service centre to
the entire region.
Respondents felt that the primary role is to act as an
initiator, supporter, advocate and facilitator of economic
opportunities and to build upon the inter-dependence which
exists with the communities throughout the region.
The plan maps out the direction of the town’s Economic
Development Committee for the next three years. The major themes
of the plan are: marketing and promotion particularly in terms
of branding and winter tourism; the importance of developing
partnerships with surrounding municipalities and other groups,
such as the Rural Secretariat; town service delivery;
infrastructure and advocacy.
The Economic Development Committee has already begun to work
on the implementation of the recommendations of the plan
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Council
