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Purple Ribbon Campaign

The Violence Prevention Initiative organizes an annual Purple Ribbon campaign throughout the province in November to help create public awareness and positively change societal attitudes and behaviours about male violence against women in Newfoundland and Labrador.

The Purple Ribbon campaign begins on November 25, the International Day for the Elimination of Violence against Women, runs through the National Day of Remembrance and Action on Violence against Women on December 6, and ends on December 10, International Human Rights Day, encompassing the 16 Days of Activism against Gender Violence.

Help create awareness and demonstrate the unacceptability of male violence against women by wearing a purple ribbon lapel pin and placing purple ribbon magnets on vehicles, and encourage others to do the same. But it doesn’t have to stop there – keep the campaign going and show your support by wearing a purple ribbon every day.

Everyone can wear a ribbon and everyone can help spread the message that violence of any kind is unacceptable. Men, women and children are all encouraged to support this campaign. Violence is rooted in inequality. Help us create equal ground to prevent it.

For more information about male violence against women or the Purple Ribbon campaign, please visit

or download our fact sheets:

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