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Social Marketing Campaigns

Social marketing is a planned process that utilizes marketing techniques to generate discussion, promote information and influence attitudinal and behavioural change.

The Government of Newfoundland and Labrador is committed to implementing expanded provincial, multi-media public awareness and attitudinal change campaigns focusing on identified populations of the Violence Prevention Initiative.

To date, the Violence Prevention Initiative has implemented four social marketing campaigns:

• Youth Violence
• Violence Against Older Persons
• Child Abuse Reporting
• Respect Women

Youth Violence (www.outrageNL.ca )

In 2006, the Women’s Policy Office led the development of the prevention of Youth Violence Campaign titled outrageNL. Click on the links below to view television advertisements associated with the campaign.

TV Spots

• Girls Violence Prevention Video
• Guys Violence Prevention Video
• Youth Violence Prevention Video for Adults

Posters

• Girls
• Guys

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Violence Against Older Persons

In 2008, the Department of Health and Community Services, a Violence Prevention Initiative government partner, led the development of the Violence against Older Persons Campaign. Click on the links below to view the brochure and posters and hear the radio advertisements associated with this campaign.

Posters

• Financial Abuse (550 KB)
• Neglect (540 KB)
• Physical Violence (540 KB)

Brochure

• Violence Against Older Persons Takes Many Forms (1.5 MB)

Radio Advertisements

• Download Radio Advertisement 1
• Download Radio Advertisement 2
• Download Radio Advertisement 3

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Child Abuse Reporting (333.8 KB)

The Department of Child, Youth and Family Services (formerly a division of the Department of Health and Community Services) is a Violence Prevention Initiative government partner, and led the development of the Reporting Child Abuse Campaign. Click on the links below to view the brochures and print ads and hear the radio advertisements associated with the campaign.

Brochure

• Child Abuse and Protection (4.9 MB)

Print Ads

• Girl (844 KB)
• Boy (718 KB)

Radio Ad

• Child Abuse

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Respect Women (www.respectwomen.ca )

In 2009, the Women’s Policy Office led the development of the Respect Women Campaign. Click on the links below to view the print ads and television ad associated with the campaign.

• Print Ads
• TV Ad
• Posters (2.7 MB)
• Bookmarks (883 KB)

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