Continued Success for Provincial Tourism Campaign in 2019

  • Tourism, Culture, Industry and Innovation

8 January 2020

Newfoundland and Labrador Tourism continues to collect tourism marketing recognition regionally, nationally and internationally, receiving 28 prominent awards in 2019, including such prestigious honours as:

  • Marketing Campaign of the Year award at the Canadian Tourism Awards;
  • Attraction and Adventure award finalist for ‘IcebergFinder’ at the Canadian Tourism Awards;
  • Inaugural winner of Strategy Magazine’s Small Agency Campaign of the Year; and,
  • A record breaking 21 awards at the 2019 Innovation, Creativity and Enterprise Advertising Awards.

In partnership with Target Marketing & Communications Inc., Newfoundland and Labrador Tourism launched the Find Yourself campaign in 2006, and it has become one of the most successful and recognized tourism campaigns in the country, receiving 360 awards to date.

Through Budget 2019, the Provincial Government invested $13 million towards tourism marketing. The tourism industry generates over $1.14 billion in visitor spending each year, and is responsible for over 20,000 jobs, representing 2,800 businesses in Newfoundland and Labrador.

“Our government recognizes the importance of investing in our creative and award-winning tourism marketing campaigns. I commend our great team at Newfoundland and Labrador Tourism, and the creative group at Target. The numerous successes and accolades achieved through their collaboration are incredible. Together, this partnership is bringing to life the best of what Newfoundland and Labrador has to offer. Their passion and commitment is second to none.”
Honourable Bernard Davis
Minister of Tourism, Culture, Industry and Innovation

“The tourism industry is an intensely competitive market, with countless destinations vying for the same travellers. Target works with Newfoundland and Labrador Tourism to push creative boundaries in a way that’s true to the creativity positioning of this brand, ensuring we stand out in a relevant way among a sea of competing destinations.”
Catherine Kelly
Director of Account Management
Target Marketing & Communications Inc.

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Learn more
Newfoundland and Labrador Tourism

Target Market & Communications

Follow us on Twitter: @GovNL  , @TCII_GovNL

Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 725-9655

Mel Hoskins
Target Marketing & Communications Inc.
709-739-8400 ext.237

2020 01 08 11:45 am