Newfoundland and Labrador Tourism’s marketing campaign ‘Find Yourself’ continues to earn prominent industry accolades, winning seven awards at the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards gala last week in New York City.
Newfoundland and Labrador Tourism was awarded a platinum award for the ‘Place of Stories’ complete campaign, and as a result, was named a finalist for the prestigious Best in Show award. Best in Show is HSMAI’s highest honour, and is selected from platinum winners in the advertising, digital marketing and public relations categories. Newfoundland and Labrador Tourism received this honour in 2017 and 2015.
Along with platinum level recognition, the team also received gold awards for the complete campaign for ‘Place of Stories’; ‘A Tangled Tale’ television ad; ‘TallTrueAndTangled.com’ website; ‘Tangled Tales’ multimedia series and for the Story Exchange. Newfoundland and Labrador Tourism also won a silver award for its integrated digital campaign IcebergFinder.com.
Since 2006, ‘Find Yourself’ continues to be recognized as one of the most successful tourism campaigns in the country, receiving 367 awards to date, including such notable honours as:
- 2019, 2011 and 2007 Tourism Industry Association of Canada (TIAC) Marketing Campaign of the Year;
- 2019 Strategy Small Agency Campaign of the Year (inaugural winner);
- 2018 and 2017 Innovation, Creativity and Enterprise (ICE) Advertising award Best in Show;
- 2017 and 2015 HSMAI Best in Show;
- 2016 and 2011 TIAC Social Media / Digital Marketing Initiative of the Year;
- 2016 HSMAI Pioneer in Digital Storytelling; and,
- 2012 Cassies Grand Prix.
The tourism industry generates over $1.14 billion in visitor spending each year, and is responsible for over 20,000 jobs, representing 2,800 businesses in Newfoundland and Labrador.
“This level of recognition highlights the great work of Newfoundland and Labrador Tourism. The Adrian Awards are considered the Oscars of the travel and tourism industry, and in conjunction with Target Marketing and Communications, our tourism marketing continues to shine. Congratulations to all members of both teams for their continued success.”
Honourable Bernard Davis
Minister of Tourism, Culture, Industry, and Innovation
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HSMAI Adrian Awards
Tourism, Culture, Industry and Innovation