The beacon of ‘HOME’ shone brightly over Newfoundland and Labrador, as the Provincial Government launched its 2020 in-province tourism marketing campaign at Signal Hill National Historical Site yesterday evening. The Honourable Bernard Davis, Minister of Tourism, Culture, Industry and Innovation, flicked the switch to light the ‘HOME’ logo on Cabot Tower, unveiling the Stay Home Year 2020 campaign.
Stay Home Year 2020 represents a place and a state of mind. It represents an entire province. Beginning today (June 24), advertising will be featured on television, radio, digital and social media platforms, to encourage residents to spend their vacation at home in 2020. Newfoundland and Labrador Tourism, in conjunction with the Agency of Record, Target Marketing and Communications, developed this dynamic campaign to run over a 10-week period at a cost of approximately $450,000.
Since 2006, Newfoundland and Labrador Tourism’s ‘Find Yourself’ marketing campaign continues to be recognized as one of the most successful tourism campaigns in the country, receiving 370 awards to date, including the 2019 Tourism Industry Association of Canada (TIAC) ‘Marketing Campaign of the Year’.
The Provincial Government, in partnership with Hospitality Newfoundland and Labrador, the Tourism Board, and the Destination Management Organizations, are aligned on a strategic tourism approach guided by Uncommon Potential – A Vision for Tourism in Newfoundland and Labrador.
The tourism industry generates over $1.14 billion in visitor spending each year, and is responsible for over 20,000 jobs, representing 2,700 businesses in Newfoundland and Labrador.
Quotes
“Stay Home Year 2020 is targeted towards Newfoundlanders and Labradorians’ strong sense of belonging. Our residents have an unparalleled pride of place, and now that restrictions have eased, this is the time to get out, explore and truly experience the place we love and call home. By vacationing in our own province, we are supporting local businesses operated by our friends, neighbours, and families. I encourage everyone to support them by vacationing at home in 2020, because like so many in this province, there’s no place I would rather be than right here in Newfoundland and Labrador.”
Honourable Bernard Davis
Minister of Tourism, Culture, Industry, and Innovation
“The Stay Home Year 2020 tourism marketing campaign will help to support tourism operators as we encourage people to travel around the province. Additionally, support for our professional, licensed tourism operators is more important now than ever.“
Steve Denty
Chair, Hospitality Newfoundland and Labrador
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Learn more
Newfoundland and Labrador Tourism
Target Marketing and Communications
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Media contacts
Eric Humber
Tourism, Culture, Industry and Innovation
709-725-9655
erichumber@gov.nl.ca
Shanelle Clowe
Hospitality Newfoundland and Labrador
709-722-2000, ext. 231
SClowe@hnl.ca