Newfoundland and Labrador tourism operators continue to develop fresh approaches and innovative ways to overcome pandemic challenges, grow their communities, and deliver world-class tourism experiences. That is why the Provincial and Federal Governments are supporting Mistaken Point Cape Race Heritage Inc. of Portugal Cove South to grow tourism along the Edge of Avalon Heritage Coast.
Today, the Honourable John Abbott, Minister of Children, Seniors and Social Development, on behalf of the Honourable Andrew Parsons, Minister of Industry, Energy and Technology; along with Ken McDonald, Member of Parliament for Avalon, on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA, announced a total investment of $183,811 to help Mistaken Point Cape Race Heritage Inc. develop a marketing strategy to promote the entire Edge of Avalon Heritage Coast (from Portugal Cove South to Cape Race), including the Mistaken Point World UNESCO Site.
The contribution will help support a number of activities to promote and enhance the area’s tourism offerings, such as adding high quality photos and promotional videos to the website, upgrading directional signage to tourist attractions, and creating a virtual tour of Mistaken Point-available at the Interpretive Centre-so visitors unable to take the field tour can see the site.
Today’s announcement further demonstrates the commitment of industry and governments to position the tourism sector for a swift recovery and build strong, vibrant, resilient communities.
Support for this activity also demonstrates a commitment to arts and culture, tourism, and social enterprise in Newfoundland and Labrador.
Quotes
“This support for Mistaken Point Cape Race Heritage Inc. will assist with the development of a strategic marketing plan and activities related to this UNESCO World Heritage site. Our government is supportive of this project that will align tourism related product offerings in an effort to generate new economic development opportunities in the region.”
Honourable Andrew Parsons
Minister of Industry, Energy and Technology
“Tourism is an economic driver in Newfoundland and Labrador. As we continue to welcome tourists back into our province, it is crucial that we remain committed to rebuilding and enhancing our vibrant tourism industry. This investment is another example of how our governments are working together to ensure operators are able to offer visitors the best experiences possible.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation
“Canada’s tourism industry is vital to the economy and our government supports activities that draw tourists to our communities. By helping Atlantic Canadians promote the beautiful and historic sites within their provinces, we’re increasing the chances that people from around the world will choose Atlantic Canada as their next travel destination.”
Honourable Mélanie Joly
Minister of Economic Development and Official Languages and Minister responsible for ACOA
“Our province’s Avalon region holds so much beauty, history and culture. I’m proud to see the Government of Canada helping organizations like Mistaken Point Cape Race Heritage Inc. develop a strategy and activities to highlight the many sites from Portugal Cove South to Cape Race, like the Mistaken Point World UNESCO Site. It’s important that we promote our tourism assets so they can be seen far and wide, and attract visitors to our communities.”
Ken McDonald
Member of Parliament for Avalon
“Both federal and provincial governments continued support for Mistaken Point Cape Race Heritage Inc. will help increase awareness, visitation, and its offerings to the Edge of Avalon Heritage Coast and its amazing attractions, which include two significant sites – Mistaken Point World Heritage UNESCO Site and historic Cape Race. There are up to 25 people working at the Edge of Avalon Interpretive Centre located in Portugal Cove South, the Myrick Wireless Interpretive Centre at Cape Race, and field staff for Mistaken Point employed by the province, who deliver unique tourism experiences to visitors. This project will help improve these offerings and increase visitation to the area and the province, which in turn will sustain our operations, maintain jobs, and contribute to small business growth in the area.”
Gertie Molloy
Chairperson for Mistaken Point Cape Race Heritage Inc.
– 30 –
Learn More
Mistaken Point Ecological Reserve and UNESCO World Heritage Site
Mistaken Point Cape Race Heritage
Follow us on Twitter @GovNL and @IET_GovNL
Like us on Facebook
Media contacts
Eric Humber
Industry, Energy and Technology
709-729-5777, 725-9655
erichumber@gov.nl.ca
Kathryn Summers
Tourism, Culture, Arts and Recreation
709-729-4819, 699-6147
kathrynsummers@gov.nl.ca
Catherine Mounier-Desrochers
Office of the Minister of Economic Development and Official Languages
Catherine.Mounier-Desrochers@canada.ca
Paul McGrath
Atlantic Canada Opportunities Agency
709-689-5731
paul.mcgrath@acoa-apeca.gc.ca
Gertie Molloy
Mistaken Point Cape Race Heritage Inc.
709- 689-3824
gertie.Molloy@cbdc.ca