Showcasing Newfoundland and Labrador as an amazing place to work, live and raise a family, the Government of Newfoundland and Labrador today launched ‘Extraordinary Every Day’, a recruitment campaign to attract and retain health care professionals. The campaign demonstrates how every day in the province is extraordinary through the use of photography that matches health care workplace scenes with amazing landscapes and lifestyles.
Based on the fact that health care professionals across Newfoundland and Labrador have been extraordinary over the last two years through challenges including a pandemic and attack on health IT systems, the campaign focuses on how these professionals continue to be extraordinary every day. It is this perseverance and commitment to Newfoundlanders and Labradorians that is the basis of the province’s search for more health care professionals to join and support them.
The recruitment and retention of health care professionals continues to be a challenge across Canada and globally. This past spring, the Provincial Government established the Provincial Health Professional Recruitment and Retention Office, housed within the Department of Health and Community Services, which is focused on building a world-class recruitment and retention program for health professionals with the appropriate skill sets and a desire to work in Newfoundland and Labrador.
While ‘Extraordinary Every Day’ showcases the allure that Newfoundland and Labrador has for health care professionals, it also recognizes the characteristics and qualities of health care professionals throughout the province. It is aimed at encouraging potential candidates to take the next step by giving them a sense of how unique the province is and giving them a view of what their working environment might look like.
Quotes
“I can tell you from personal experience that working as a health care professional in Newfoundland and Labrador means working with extraordinary people every day and I want to thank them for all they do. We know the challenges that our health care community is facing as we work to tackle recruitment and retention issues. It is our hope that this campaign will resonate with health care professionals from any part of the world to show them that this province would be a wonderful place to live and work. The campaign is the perfect marriage of our human resources opportunities with our breathtaking environment.”
Honourable Andrew Furey
Premier of Newfoundland and Labrador
“Health care professionals in our province are among the best in the world. This campaign is designed to highlight the opportunities that exist to work side-by-side with these individuals. It is also designed to showcase the lifestyle that we also have to offer to complement the career choice. It is our hope that health care workers close to home and around the globe will answer the call. I can guarantee they will fall in love with this place and our people.”
Honourable Tom Osborne
Minister of Health and Community Services
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Learn more
‘Extraordinary Every Day’
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Province Adds Seats for Newfoundlanders and Labradorians at Memorial University’s Medical School
Premier Furey Announces Agreement with Ottawa Heart Institute
Initiatives Aim to Improve Primary Care Access in Newfoundland and Labrador
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Media contacts
Michael King
Office of the Premier
709-729-3558
michaelaking@gov.nl.ca
Laura Thomas
Health and Community Services
709-729-6986, 727-0341
laurathomas@gov.nl.ca
