As part of Tourism Week 2022, the Provincial Government today announced more than $208,000 in business development program support for seven businesses. The investments will help enhance development opportunities for the tourism and hospitality industry in rural areas of Newfoundland and Labrador.
Dream Weaver Projects, operators of Paddy’s Shed and Smugglers Cove attractions on the Burin Peninsula, were approved for $93,453 for marketing activities aimed at enhancing the company’s accommodation capacity, allowing for the delivery of more activity-based experiences that tell the stories of the region.
Cormack’s Rocky Brook Acres is considered a hidden gem just off the beaten path in western Newfoundland. To enhance its online presence, the business will develop a new website, promotional material and signage. The company was approved for $28,648.
Located on the scenic Pinware River in southern Labrador, Big Land Fishing Lodge is an adventure tourism company that caters to salmon and trout fishers. The company was approved for $27,647 for numerous marketing initiatives.
Operating since 2009, Sea of Whales Adventures offers premium boat tour experiences with high quality interpretation of the natural attractions on the Bonavista Peninsula. Based in Trinity, the company has been approved for $19,875 to enhance marketing activities.
Located in King’s Point, By the Sea Inn and Cafe welcomes visitors with seaside suite accommodations. To assist with expanded marketing activities, the company has been approved for $18,750 to develop a website and marketing materials.
Pollen Nation Farm is a small bee farm located in Little Rapids. It is committed to increasing the awareness and importance of bees through educational, interactive tours. The company was approved for $16,596 to advance promotional activities and material, such as packaging/labels, signage, website design and photography.
Centrally located in Grands Falls-Windsor, Hill Road Manor is situated within walking distance from many attractions in the community such as the Exploits River and Gorge Park. This business was approved for $3,750 to assist with a branding refresh, as well as increased marketing opportunities directed towards experiential tourism and local artisans.
The addition of more people and program-based experiential tourism to existing infrastructure and activities is a priority for tourism development. Support for these projects demonstrates a focus on small businesses in Newfoundland and Labrador and contributes to the Provincial Government’s commitment to strengthen the province’s economic foundation.
Quotes
“Fostering economic development is critical to diversifying, growing and strengthening our economy. During tourism week, we are pleased to announce our support for these businesses, to take advantage of strategic opportunities that will help generate economic growth, and create employment for the people of our province.”
Honourable Andrew Parsons
Minister of Industry, Energy and Technology
“Our province’s tourism and hospitality industry is one of the pillars of our economy. This business development program support is important as it will help these local companies build their competitiveness as travel demand continues to grow.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation
“The Business Development Support Program has allowed our business to strengthen its marketing strategy for the upcoming season with increased signage, story boards and a new online booking platform. Programs such as this are invaluable to small business in allowing us to grow and expand our reach.”
Rosann Brake
Rocky Brook Acres
“The business development funding that our business received allowed us to move forward with marketing initiatives that we would not have been able to do without it.”
Shawna Prince
Sea of Whales Adventures
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Learn more
Business Development Support Program
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Media contacts
Eric Humber
Industry, Energy and Technology
709-729-5777, 725-9655
erichumber@gov.nl.ca
Adrienne Luther
Tourism, Culture, Arts and Recreation
709-729-4819, 730-2953
adrienneluther@gov.nl.ca
Rosann Brake
Rocky Brook Acres
gm@hiedeerlakehotel.com
Shawna Prince
Sea of Whales Adventures
shawna@seaofwhales.com