The Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation, today announced that a fund of $3 million will be available for tourism and hospitality operators to enhance their products and experiences. This funding will further support the recovery and growth of the province’s tourism industry following the global COVID-19 pandemic.
This $3 million investment will fund non-repayable contributions of up to 50 per cent of eligible costs for approved projects, up to a maximum of $25,000.
The objectives of the program are to support commercial tourism and hospitality operators who aspire to:
- Enhance products and experiences;
- Improve the quality and market readiness of existing tourism products and experiences;
- Facilitate extending experiences into the “shoulder seasons”;
- Enhance efficiency of operations; and/or
- Increase accessibility to tourism products and experiences.
Funding from the Tourism Experience Enhancement Fund is available to Newfoundland and Labrador owned and operated tourism and hospitality operators, including licensed accommodations, tours, attractions, food and beverage purveyors, outfitters, transportation services, retail businesses and for-profit events.
More information, including eligibility criteria and the application form, is available on the Department of Tourism, Culture, Arts and Recreation website so that operators can review and prepare their proposals.
Proposals will be accepted from November 4 to November 25, 2022. Funded projects must be completed by December 31, 2023.
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“Tourism and hospitality operators are critical to our provincial economy, and are eager to share authentic Newfoundland and Labrador experiences with residents and visitors alike. The Tourism Experience Enhancement Fund is an investment that will help them make their products and experiences even more attractive and further enhance our reputation as a world-class travel destination.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation
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Learn more
Tourism Experience Enhancement Fund Guidelines and Application
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Media contact
Gina MacArthur
Tourism, Culture, Arts and Recreation
709-327-9574
ginamacarthur@gov.nl.ca