From March 12 to 19, the Town of Steady Brook and Marble Mountain Ski Resort are hosting journalists from around the world for the 68th annual Ski Club International des Journalistes conference. This event is bringing more than 90 international media from 20 different countries to western Newfoundland for a week of skiing, local site visits, community engagement and more. To assist the town with hosting this international conference, the Provincial and Federal Governments are contributing a total of $77,000.
This conference, a collaboration between the Town of Steady Brook, Marble Mountain Ski Resort and the Ski Club International des Journalistes, offers club members the opportunity to experience and engage in western Newfoundland’s unique offerings, promoting global media coverage of one of the world’s best winter destinations.
The Department of Industry, Energy and Technology is contributing $25,000 through the Regional Development Fund to support the Town of Steady Brook for this event. The Department of Immigration, Population Growth and Skills is providing $12,000, and the Department of Tourism, Culture, Arts and Recreation is contributing $10,000 through its Travel Media Program. The Government of Canada, through the Atlantic Canada Opportunities Agency, is investing $30,000.
Since 1955, the Ski Club International des Journalistes has visited more than 74 ski resorts around the world, generating sought-after international media coverage in its member’s respective media print, broadcast and digital entities.
Quotes
“What an incredible opportunity to highlight western Newfoundland and its tremendous winter experiences. This conference will highlight for media around the world about what we, here in the province, already know; that western Newfoundland is one of the best winter destinations on the planet.”
Honourable Andrew Parsons
Minister of Industry, Energy and Technology
”The beauty of western Newfoundland will provide an incredible backdrop for these journalists to experience all our province has to offer. Their time here will serve as inspiration for a wide range of future travel media exposure, which will raise our province’s profile internationally as a tourism destination.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation
“Journalists from across the world are about to discover Corner Brook’s growing reputation as a world-class skiing and winter recreation hub. We welcome and thank them for choosing our province as the location for the first meeting since the COVID-19 pandemic and look forward to the many ‘only in Newfoundland and Labrador’ stories they’ll share with the world.”
Honourable Gerry Byrne
Minister of Immigration, Population Growth and Skills and MHA for Corner Brook
“This event at Marble Mountain Ski Resort is a wonderful opportunity to showcase western Newfoundland’s stunning natural beauty and incredible outdoor offerings to an international audience. The Government of Canada is committed to supporting activities that bring visitors to our communities, stimulating the economy and strengthening the tourism sector.”
Honourable Gudie Hutchings
Minister of Rural Economic Development and Member of Parliament for Long Range Mountains on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for the Atlantic Canada Opportunities Agency
“We couldn’t be more excited to have this group of journalists from around the world visit us here at Marble Mountain in Steady Brook for Ski Club International des Journalistes 68th winter meeting. Marble Mountain is such an important part of our community, and it will be incredible to see all the great press and coverage the resort receives from this event.”
Nigel Jenkins
Councilor, Town of Steady Brook
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