To enhance business and market development of a local cosmetics company, the Honourable Andrew Parsons, KC, Minister of Industry, Energy and Technology today announced an investment of over $69,000 through the Business Development Support Program in East Coast Glow.
Founded in 2011 by Karen and Roger Dewling, East Coast Glow began as a part-time business based out of their home in Clarenville. When faced with their infant daughter’s painful skin condition, the Dewlings set out on a path to finding a solution, which resulted in the creation of their sustainable, plant-based skincare company. Since its inception, the company has steadily grown to include nearly 80 product offerings, crafted using wild ingredients foraged and harvested by hand and infused with iceberg water, to customers, retailers and wholesalers across the country.
From 2019 onwards, the company has invested heavily in enhancing its clientele through an increased digital presence in the form of a new website, videography, social media campaigns and other marketing materials. Through this project, East Coast Glow will be building on the success of previous marketing campaigns to further the creative development of digital advertising initiatives, develop bilingual signage intended to engage tourists during peak seasons, and produce creative materials for wholesale and tradeshows. This is a strategic market development initiative that will enable the company to further broaden its market reach beyond Newfoundland and Labrador.
Through the Business Development Support Program, the Provincial Government supports small and medium-sized businesses that are committed to developing and growing their operations by improving operational productivity and developing their markets.
Quotes
“East Coast Glow has demonstrated sustained business growth over the years, and has produced high quality products that hold the potential to represent Newfoundland and Labrador’s emerging skincare industry in markets beyond the province. We are pleased to support a company that integrates and showcases our local natural resources in innovative and sustainable ways.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology
“We are incredibly thankful for this support from the Government of Newfoundland and Labrador to help us further our mission to connect people with nature through sustainable, wildcrafted cosmetics. Our innovative formulas are developed to capture the synergy between the still-wild elements of Newfoundland and cutting-edge cosmetic chemistry. As a family-run business, we care about our neighbours and the community in which we live. We aim to be positive agents of change, opportunity, and progress, and the support we have received from the Government of Newfoundland and Labrador will help us realize these goals.”
Roger and Karen Dewling
East Coast Glow
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