To support business growth and client development, the Honourable Andrew Parsons, KC, Minister of Industry, Energy and Technology, today announced $548,484 in funding for trophi.ai through the Business Growth Program.
As part of this research and development funding, trophi.ai is hiring nine new technical positions, in addition to four positions that have already been filled. Funding from the department will cover about 35 per cent of total salary costs.
Trophi.ai is developing coaching software for eSports players. The company’s software uses artificial intelligence to analyze players and provide feedback, recommendations, and enhance performance.
The company has also recently secured approximately USD$2.4 million in seed investment, as well as advisory services and up to $200,000 from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) supporting a research and development project to expand the functionality of the company’s coaching analytics system.
Although trophi.ai’s research is focused on eSports including Rocket League, Assetto Corsa Competizione and F1-2023, the technology has potential real world applications. Its AI and analytics system will be expanded to include video capture-based reviews and compatibility with new simulators. The company hopes to use AI and leading technologies to make elite training accessible and affordable to every child, hobbyist and athlete.
Quotes
“The global eSports industry has already proven to be worth billions of dollars annually, and we want to make sure companies here in Newfoundland and Labrador are a part of it. This funding will help trophi.ai conduct the research and development it needs to make advances in AI, and will help create more tech jobs here in the province.”
Honourable Andrew Parsons, KC
Minister of Industry, Energy and Technology
“We are deeply appreciative of the province’s support with this funding announcement. This support will enable us to continue to develop critical leading-edge AI solutions and ensure our province plays a leading role in the rapidly growing and transformational AI sector. The Department of Industry, Energy, and Technology has been critical to our success, and we’re excited to continue to push the boundaries of technology.”
Mike Winter
CEO, trophi.ai
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