“As Minister of Tourism, Culture, Arts and Recreation for the Government of Newfoundland and Labrador, I am extremely disappointed with Vrbo’s ‘Relax – Rooster’ video spot which features the beloved Newfoundland and Labrador folk song, I’se the B’y.

Earlier today, I spoke with Vrbo leadership and requested that Vrbo take immediate action to remove this video from both YouTube and television rotation.

I’se the B’y is synonymous with our province and culture. As Newfoundlanders and Labradorians, we take strong exception to Vrbo using the song in this derogatory manner. The Department of Tourism, Culture, Arts and Recreation has received innumerable complaints about this spot, which have intensified since it was aired during the Super Bowl on February 11, 2024.

Our province offers so much to Vrbo’s customers and tourists from all over the world, including our rich musical history. This is not an accurate representation of our province, our culture or our people.

I encourage Vrbo to take the time to learn about our beautiful province at www.newfoundlandlabrador.com.”

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