Experience Development and Market-Readiness
The Visitor Journey is central to the Provincial Tourism Product Development Plan. Every visitor journey is different in Newfoundland and Labrador, from the mode of transportation they use to the services they require and attractions they want to experience. By using the main touch points along the visitor journey – transportation, visitor services, food, accommodations and things to experience – all partners can focus attention on delivering on the Newfoundland and Labrador brand promise to the most important people in the equation: visitors.
Creating Experiences Tool Kit
The Creating Experiences Tool Kit is a guide to the development of high quality and unique experiences that visitors to Newfoundland and Labrador are seeking. It also includes examples of successful operators who have embraced the spirit of experiential tourism.
General Market-Readiness Guidelines
General Market-Readiness Guidelines assist tourism operators in ensuring that their experiences, products and services are ready for the tourism market.
Sense of Arrival
A Sense of Arrival is the welcome and warmth that visitors feel once they have reached their destination. Ideally, this sense of arrival is in keeping with the perceptions generated through promotional activities and in meeting expectations of the visitor prior to the trip.
Food Tourism Experiences
Food Tourism Experiences go well beyond the dining experience. It includes a variety of culinary activities developed expressly for visitors that showcase food and beverages and provide an opportunity for visitors to discover dishes Indigenous to each region. Food and beverage tours, festivals, dinner theatres and other creative ways will help tell food stories.
Destination Trails
Destination Trails encompass the large variety of hiking and walking trails found in Newfoundland and Labrador. They range from phenomenal coastal walks that provide access to iceberg and wildlife viewing, to recreational routes through the wilderness, mountains, and communities, and scenic pathways that have been used by locals and visitors for years.
Programs and Services
Using an extensive toolkit, TCAR works with many economic development stakeholders including municipalities, businesses, industry associations, and other economic development organizations to advance tourism product development.
Tourism Market-Readiness Subsidy
Market Readiness is the creation and delivery of memorable, value added, high quality products and experiences that meet and exceed the expectations of visitors. This Tourism Market Readiness Program is designed to assist tourism stakeholders in enhancing the quality and market readiness of their tourism services, businesses and products.
Festivals and Events Season Extension Program
Multi-season tourism products aim to extend the traditional tourism season throughout the province and increase tourism revenues. The Season Extension Program invests in strategic Festivals and Events that contribute significantly to travel in the shoulder and winter seasons and have the potential to generate non-resident demand.
To find out more about this sector, please contact our Sector Development unit.