Completed
Way Forward Commitment:
Government marketing services are currently delivered through a decentralized model with marketing staff spread across multiple departments and agencies. The consolidation of marketing responsibilities and functions will result in stronger marketing resources within the public sector, increased efficiencies, effectiveness and success of Government marketing activities. This consolidation will be completed by March 31, 2017.
What We’ve Accomplished:
- Government announced the consolidation of marketing functions on February 22, 2017.
- Communications and Public Engagement Branch now serves as the central marketing unit. This consolidation will save approximately $1.3 million annually by bringing the majority of marketing and design work in-house.
News Releases