Implemented

Way Forward Commitment:

A sense of arrival is the welcome and warmth that visitors feel once they have reached their destination. Ideally, this sense of arrival is in keeping with the perceptions generated through the promotional activities and in meeting expectations of the vacation experience in the mind of the visitor prior to the trip.

By March 31, 2018, our Government will collaborate with tourism operators, municipalities and transportation organizations at major entry points, gateways, hubs and attractions to establish common sense of arrival goals and priorities and initiate partnership activities. This collaboration will include developing market-readiness guidelines that outline best practices for welcome, beautification opportunities, wayfinding, signage and other visitor services.

What We’ve Accomplished:

• The Provincial Government collaborated with industry partners and tourism stakeholders to establish a standard sense of arrival goals, priorities and initiate partnership activities.
• Sense of Arrival Market-Readiness Guidelines were developed to guide tourism and business investments. It is anticipated these guidelines will be available to the public in early 2019.

News Releases

Provincial Government Investing in Destination Management Organizations

Provincial Government Invests in Season Extension Program

Improving the Sense of Arrival to Newfoundland and Labrador

Newfoundland and Labrador Tourism Launches Inflight Content Channel on Air Canada