Completed
Way Forward Commitment:
To support healthy living, in 2017-18, our Government will encourage increased use of Carrot Rewards (a free mobile app that rewards individuals for living healthier lives) with the goal of reaching 10,000 users. We will also encourage parents and children to make physical activity a priority in daily life in Newfoundland and Labrador, and ensure the expansion of the recently launched Eastern Health Veggie and Fruit Campaign to reach parents and families of young children throughout the province.
What We’ve Accomplished:
- At the height of its use, Carrot Rewards had over 45,000 app users in Newfoundland and Labrador. Unfortunately, the app was discontinued in 2019, as the developer discontinued operations.
- The Government of Newfoundland and Labrador provided $200,000 to ParticipACTION in 2017-18 to develop and disseminate tools and resources around physical activity
- In 2017, the Veggie and Fruit awareness campaign was delivered in all four Regional Health Authorities. The campaign targeted parents with messages around increasing their family’s consumption of vegetables and fruit. The campaign emphasized two key messages: (a) Fresh. Frozen. Canned. All Good Options! (b) Enjoy Veggies & Fruit with every meal and snack. The campaign included a number of elements and focused on effective, practical strategies to incorporate vegetables and fruit in family meals and snacks. It also included information on picky eating and parental role modeling.
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