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Newfoundland Labrador

How will the world recognize us?

They will recognize us by a symbol that represents our natural beauty, humanity, and the strength of our collective character. One that has adapted to this place over generations, survived everything the world has thrown at it, and thrived. It’s a symbol of our creativity, of our way of looking at things differently, of our belief that there really is no place on Earth quite like this place. The pitcher plant. At once both simple and amazing. Possessed of a fierce determination. Standing proud in both sun and storm, head to the wind. And always growing. It’s a symbol of who we are, and what we’re made of. One symbol, one voice. And by it, the world will recognize and know us from now on.

The Importance of Symbols


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