Description: Use for records related to advertising. This includes promotional materials, public awareness materials, advertising, and approvals.

Filing Guidelines: Records are to be securely retained on site until final disposition. It is the responsibility of the Departments to ensure all copies, regardless of media, are securely disposed when applicable. Departments should retain a permanent copy of the record of disposal.

Function: Communications Management

GNL OPR: Communications Branch, Executive Council

Departmental OPR: Department head or designate that is responsible for Communications within a public body.

Retention: See table below

Disposition: Destroy

Common Secondary: Refer to section 5.1

Media: Physical and/or electronic

Authority: CRIMS

CRIMS – Common Secondaries

No.	Function Specific Secondary	ACT	DIS
41	Advertising Case Files Use for records relating to marketing and advertising in various medias such as television, radio, online, print, out-of-home, etc. Records include: Marketing Collateral Materials Awareness Campaign Materials Creative Conceptual Materials Approvals Event Date (ED) equals the date the project, initiative, or service is completed, cancelled, or withdrawn.	ED+4CY	D

Click here for the CRIMS Main Page

For more information please contact im@gov.nl.ca