This morning, the Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation, signed a proclamation recognizing April 15-19 as National Tourism Week. Deborah Bourden, Chair of Hospitality Newfoundland and Labrador, joined Minister Crocker for the signing.

National Tourism Week is an initiative led by the Tourism Industry Association of Canada. Each year, the organization associates a theme with the week’s celebrations. This year’s theme is “Canada: Powered by Tourism” and reflects on the tourism industry’s significant contribution to the country’s economy while intertwining with the cultural sector to reflect the diverse ideals, people, and communities that comprise the country.

Newfoundland and Labrador’s tourism industry is unique, offering authentic experiences, vast and differing geography and a saturation of arts and heritage. Provincially, the tourism industry contributes over $1 billion annually and supports more than 20,000 jobs which has a substantial positive impact on the province, its communities and families.

With the launch of Vision 2026, the Provincial Government committed to supporting the tourism industry through the transition out of the effects of the pandemic, transforming it into a more modern and sustainable industry that is able to thrive and grow.

Significant progress has been made toward the goals and objectives of Vision 2026, including the reestablishment of a direct link to Europe with the WestJet route from St. John’s to London (Gatwick).

Budget 2024 allocates $13 million to continue to promote Newfoundland and Labrador to key markets, highlighting the province as a bucket list destination.

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“National Tourism Week is the perfect opportunity for the Department of Tourism, Culture, Arts and Recreation to show our appreciation to all those who work in our incredible tourism and hospitality industry. Tourism’s contribution to our province is measured by more than economic successes – it contributes to our quality of life and well-being by providing dynamic experiences and spectacular places to see, supporting cultural understanding and promoting our unique way of life. With the help and support of our key partners, like Hospitality NL, we envision a tourism industry that continues to grow and thrive.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation

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Learn more
Tourism Industry Association of Canada

Hospitality Newfoundland and Labrador

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