National Occupational Classification (NOC): 10022
Fast Facts
- Average Pay: N/A
- Future Growth: N/A
- Skill Level: N/A
- Employment Size: N/A
- Unemployment: N/A
- Full-time Share: N/A
Sample Job Titles
- Advertising director
- Electronic business (e-business) manager
- Fundraising campaign manager
- Marketing manager
- Media relations director
- Promotions manager
- Public relations director
- Sales and marketing manager
- Web communications manager
- Web marketing manager
What do advertising, marketing and public relations managers do?
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategy. They collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.
Source: National Occupational Classification (NOC) 2021, Employment and Social Development Canada
Advertising, marketing and public relations managers primarily work in the following subsectors (NAICS) in Newfoundland and Labrador:
- 541 Professional, scientific and technical services
- 912 Provincial and territorial public administration
- 611 Educational services
- 441 Motor vehicle and parts dealers
- 813 Religious, grant-making, civic, and professional and similar organizations
- 445 Food and beverage stores
Source: Census 2021, Statistics Canada.
Short and Long Term Occupational Projections
Short Term Projections for 2023-2025
The employment outlook will be limited for advertising, marketing and public relations managers in Newfoundland and Labrador for the 2023-2025 period.
Source: Job Bank, Government of Canada
Long Term Projections for 2023-2032
Advertising, marketing, public relations and e-business managers belong to the broader occupational group 1002, 1003 (Managers in financial and business services). This group is forecast to be tightening (rating of 2.8 out of 4) over the next several years, meaning new labour supply will be required to meet anticipated job openings.
Source: Department of Finance, Occupation Projections (Summer 2023)
Number of Job Postings in 2023
Duringt 2023, there were 104 public job postings for this occupation, with the following distribution:
| Avalon: 73% | Western: 4% |
| Eastern: 3% | Labrador: 9% |
| Central: 10% | NL-unspecified: 2% |
Source: Lightcast (note: data used in this analysis reflects new unique monthly postings which are totaled for the calendar year).
Who works as advertising, marketing and public relations managers in Newfoundland and Labrador?
During the reference week of May 2021, there were approximately 525 people working in this occupation in Newfoundland and Labrador. 43% of those employed were Male+ and 56% of those employed were Female+.
Here is the age group breakdown for this group of workers:
| 15 to 24 | 25 to 54 | 55 to 64 | 65+ |
| 4% | 88% | 6% | 4% |
Source: Census 2021, Statistics Canada.
How much do advertising, marketing and public relations managers make?
Annual Earnings
The median employment income for all advertising, marketing, public relations and e-business managers in the reference year 2020 (535 workers in total, including those working part-time and full-time, as well as part-year and full-year) was $69,000.
Source: Census 2021, Statistics Canada.
Hourly Earnings
Salary information for advertising, marketing and public relations managers in Newfoundland and Labrador is as follows:
| Low ($/hour) | Median ($/hour) | High ($/hour) | |
| Newfoundland and Labrador | $40.40 | $54.95 | $72.12 |
The following low, median, and high wages are for Canada:
| Low ($/hour) | Median ($/hour) | High ($/hour) |
| $28.85 | $52.88 | $87.91 |
Source: Job Bank, Government of Canada
Most Frequently Sought Skills from Job Postings (2023)
- Public Relations
- Marketing
- Project Management
- Social Media
- Fundraising
- Strategic Communication
- Journalism
- Media Relations
- Communication Planning
- Digital Communications
Source: Lightcast
What training is required?
Advertising and public relations managers
- A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
and
Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
Marketing managers
- A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
and
Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
E-business managers
- A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services
and
Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Additional information
- Progression to senior management positions is possible with experience.
Source: National Occupational Classification (NOC) 2021, Employment and Social Development Canada
* Find public and private education, training and skills development opportunities in Newfoundland and Labrador here.