Social marketing is a planned process that utilizes marketing techniques to generate discussion, promote information and influence attitudinal and behavioural change.
The Government of Newfoundland and Labrador is committed to implementing expanded provincial, multi-media public awareness and attitudinal change campaigns focusing on identified populations of the Violence Prevention Initiative.
To date, the Violence Prevention Initiative has implemented four social marketing campaigns:
Youth Violence (www.outrageNL.ca )
In 2006, the Women’s Policy Office led the development of the prevention of Youth Violence Campaign titled outrageNL. Click on the links below to view television advertisements associated with the campaign.
- Girls Violence Prevention Video
- Guys Violence Prevention Video
- Youth Violence Prevention Video for Adults (4.3 MB)
Violence Against Older Persons
In 2008, the Department of Health and Community Services, a Violence Prevention Initiative government partner, led the development of the Violence against Older Persons Campaign. Click on the links below to view the brochure and posters and hear the radio advertisements associated with this campaign.
- Download Radio Advertisement 1 (707 KB)
- Download Radio Advertisement 2 (707 KB)
- Download Radio Advertisement 3 (707 KB)
The Department of Child, Seniors and Social Development (formerly a division of the Department of Health and Community Services) is a Violence Prevention Initiative government partner, and led the development of the Reporting Child Abuse Campaign. Click on the links below to view the brochures and print ads and hear the radio advertisements associated with the campaign.
- Child Abuse and Protection (4.7 MB)
- Child Abuse (1.3 MB)