The Find Yourself campaign has received more than 350 prestigious regional, national, and international awards and is considered to be one of the most successful tourism marketing campaigns in the country.

Newfoundland and Labrador was just named one of the top brands in Canada by Strategy, the country’s premier marketing industry resource. Newfoundland and Labrador was the only tourism destination to make the Top 10, ranked with brand leaders like WestJet and McDonald’s.

Other notable achievements include a record-breaking year with a Best of Show win at Atlantic Canada’s ICE creative advertising awards show.  More notably, the campaign was recently recognized with significant distinctions including Strategy’s Marketing Campaign of the Year and the Marketing Campaign of the Year award at the Canadian Tourism Awards.