Visitor and Market Insights

The Newfoundland and Labrador Tourism Research team is responsible for ensuring accessible, timely, high-quality market intelligence and research relevant to future planning and growth of the tourism sector in Newfoundland and Labrador. This includes developing and implementing a research strategy and plan that provides industry and government with relevant and timely information and analysis and establishing performance indicators to annually measure the success of Vision 2020.

The team works to identify and prioritize research to drive strategic directions regarding market trends and opportunities, changing traveller profiles, and consumer behaviors.

Tourism Research

The Newfoundland and Labrador Tourism Research team  facilitates dissemination and sharing of travel/tourism information, research findings and market intelligence to support business decision-making. The team is available to answer requests for information related to travel and tourism research and analysis. Newfoundland and Labrador Tourism Research partners with industry stakeholders and regional tourism organizations to support industry growth.

Latest Research

2023 Provincial Tourism Performance
NL Resident Travel Sentiment Summary: May 2022 to April 2023
Non-resident Visitor Survey 2022 (Peak Season)
NL Resident Travel Survey 2023 (Peak Season)
Newfoundland and Labrador Registered Accommodations Occupancy By Region 2019-2023

Tourism Statistics

If you have any questions or require additional tourism related research or statistics, please contact:

Krista Noseworthy
Research Analyst
Tel: (709) 729-2975
Email: kristanoseworthy@gov.nl.ca