Newfoundland and Labrador Tourism works with pre-qualified travel trade partners, these include tour operators, tour wholesalers, packaged travel companies including group tour and Foreign/Fully-Independent Travellers (FIT), meetings & conventions, cruise, affinity/special interest groups including enrichment/educational and adventure travel, and key travel influencers to increase tourism business revenues throughout the province.
The Travel Trade Program extends the Newfoundland and Labrador brand through an integrated marketing program implemented through strategic partnership initiatives using the travel trade network. The program is designed to increase overall tourism visitation, frequency and variety of tourism programs through the development of new travel packages and itineraries. The travel trade team attends trade shows, marketplaces and consumer shows meeting one on one with key travel trade partners to create new business opportunities and provide familiarization tours/site inspections and Joint Marketing Agreements (JMA) with strategic travel trade partners to grow the tourism economy.
Travel Trade Market Readiness Program 
The Atlantic Canada Travel Trade Readiness Program equips tourism operators with tactics, processes and best-practices on how to develop and expand your business through travel trade.
Travel trade refers to the distribution network for tourism products comprised of travel agents, online travel agents, tour operators and tourism operators.
For an introduction to working with travel trade, watch this introductory webinar (length: 1 hour) produced by Hospitality Newfoundland and Labrador.
To learn more about the program, contact Hospitality Newfoundland and Labrador.
Download the Travel Trade Readiness toolkit
Webinar – Sales Action Planning — Reaching out to the best buyers for you!