In January 2026, there were 1,831 new motor vehicles sold in Newfoundland and Labrador, a decrease of 16.8% (or 371 units) compared to January 2025. The value of sales decreased by 15.6% compared to January 2025.

The average price of new motor vehicles sold in the province stood at $51,616 in January 2026, an increase of 1.5% compared to January 2025. At the national level, the average price decreased by 0.5% to $56,930 in January 2026. Newfoundland and Labrador had the third lowest average new motor vehicle price among provinces in January 2026, ahead of Prince Edward Island ($49,454) and Nova Scotia ($51,497).

At the national level, the number of sales decreased by 5.6% compared to January 2025, and the value of sales decreased by 6.1%.

Statistical Reference: Statistics used in this analysis were current at the time of writing. For the latest in new motor vehicle sale statistics visit the Newfoundland & Labrador Statistics Agency site.