NewfoundlandLabrador.com Listings

Tourism and outfitting operators can publish promotional listings online  with Newfoundland and Labrador Tourism. There is no cost to participate.

Depending upon the category, listings can be displayed on NewfoundlandLabrador.com,  HuntingNewfoundlandLabrador.com, or AnglingNewfoundlandLabrador.com.

NewfoundlandLabrador.com includes listings for accommodations, campgrounds, attractions, crafts, shops and galleries, and tours, festivals, events, performance venues, and food and beverage establishments. The hunting and angling websites include listings for outfitters.

Listings are designed to bring the most important information for tourism or outfitting operations front and centre for travellers, big game hunters and sport anglers. There are three types of listings:

  • Tourism Listings
  • Outfitter Listings
  • Travel Offers and Package Listings

Tourism and outfitting operators must apply for listings through the Newfoundland and Labrador Tourism Operator Portal (NLTOP) . Listings must be renewed each year for continued listing placement. Online listings can be updated at anytime.

All Portal registrations, applications, updates and renewals are reviewed individually to ensure applications meet all requirements. Newfoundland and Labrador Tourism reserves the right to refuse any applications that do not meet requirements and to edit the listings.

Requirements for listings and NLTOP instructions can be found in the NLTOP Tips & Resources Guide. Use the Listing Best Practices and Checklist to prepare your listing.

Renewing Your Listings

Promotional Listings: Operators must renew their promotional listings each year. An email will be sent to operators when it is time to renew. Listings that are not renewed will be removed from NewfoundlandLabrador.com.

Travel Offer & Package Listings: Travel Offers and Packages are removed from the website on the offer’s expiry date. An email will be sent to operators when their Travel Offer is about to expire. Use the NLTO Portal to renew the offer or create new offers.

Accommodation Registration

Accommodations, Campgrounds and Outfitters are required to register to operate a short-term rental.  To register visit Accommodation Registration and Steps to Register Your Accommodations (PDF) to ensure your registration process goes smoothly.

As a registered Accommodation, you can also opt-in to market your business on NewfoundlandLabrador.com by adding a promotional listing. The information you provide in your application will be used to craft your promotional listing. There is no charge to participate.

If you choose to add a promotional listing, you must renew your listing each year and submit your occupancy statistics for continued inclusion in Newfoundland and Labrador Tourism marketing initiatives. You will receive an email informing you when it is time to renew. Listings that are not renewed will be removed from NewfoundlandLabrador.com or the Hunting and/Angling websites.

If you do not wish to market your business on NewfoundlandLabrador.com, log into the NL Tourism Operator Portal and change your Promotional Opt-In preference.

To cancel your accommodation registration, per the Tourist Accommodations Act, please email your request to the Portal Team at NLTourismOperatorPortal@gov.nl.ca within 60 days.

Travel Offer and Package Listings

Once your promotional listing is approved, you should consider expanding your presence on NewfoundlandLabrador.com or the Hunting and Angling websites by adding Travel Offer listings through the NLTO Portal.

Travel Offers are supplementary promotional listings where you can profile a specific offer, experience, package, or tour. Use the Listing Best Practices and Checklist to create captivating listings. Impactful listings increase referrals, visitations, and sales.

These listings are displayed throughout NewfoundlandLabrador.com, and on the Hunting and Angling websites. They may also be featured in online advertising campaigns and through travel trade and media initiatives.

On NewfoundlandLabrador.com, tourism businesses can submit:

  • Touring and Exploring Experiences: Travel Offers can include whale watching, iceberg viewing, hiking, historic sites, and hands-on culinary and cultural tours/experiences. They may include cod/ocean fishing, a boil-up, or making blueberry jam. Or, a music session, a guided hike to a resettled community, or participation in a historic reenactment. Other activities could involve music, food/wine tastings or instruction. Storytelling, painting, crafting, writing or photography can also make great experiences. These Travel Offers should be displayed on NewfoundlandLabrador.com for 12 months.
  • Holiday or Special Celebration Experiences: Christmas, New Year, St. Paddy’s Day, Valentine’s Day, etc.

Winter Experiences: A travel offer might include skiing, snowboarding, or snowmobiling. Maybe a romantic winter weekend or city-break, shopping, sport, entertainment, downtown or culinary. How about a foodie winter break or a unique outdoor activity? Couple that with entertainment, pampering, or culinary experiences. These Travel Offers should be displayed throughout the Winter season.

LEARN MORE

  • NL Tourism Operator Portal – use this website to apply and manage promotional listing(s) on NewfoundlandLabrador.com or the hunting and angling websites. Accommodators, Campgrounds and Outfitters also use the Portal to register their accommodations and submit occupancy reports.
  • NLTOP Tips & Resources Guide – use this guide to determine your listing eligibility, how to create a Portal Account, how apply, register & promote a listing on NewfoundlandLabrador.com, and what to have ready for your application. Steps for the annual listing renewals are also found in the guide.

For information contact:
NL Tourism Operator Portal Team
Phone:

Accommodation/Campgrounds 709-729-2835
Attractions, Tours, Shops, Festivals & Events, Food and Beverage 709-729-5599 
Outfitting 709-729-6857
Occupancy Accommodation/Campgrounds 709-729-3889

 

Email: NLTourismOperatorPortal@gov.nl.ca